Why do domains need names?

Last Updated On: January 16, 2020

Theoretically, the DNS (domain name system) would still work without names, just using the number sequence we all recognize as IP address for different domains. For example 192.168.0.1 is the most common which represents your home or office network router.

Yes, for practical reasons, humans need names with domains so they can navigate the Internet through relatable and functional means.

In this article we want to emphasize exactly why we need domains.

What are domains?

Domain names were developed together with the Domain Name System, to be used to identify entities on the Internet rather than using IP addresses (numbers).

Originally, these domain names that are accessible through the World Wide Web (www) service can be recognized by the distinctive form: www.<yourdomain>.com and note that I used the most recognizable domain extension for this example.

A domain name can be any combination of letters and numbers, and it can be used in combination of the various domain name extensions, such as .com, .net and more.

Any domain name must be registered first, before it can be used. A domain name is unique and no two websites can have the same domain name, which adds to their value.

How do domain names matter?

First, we need to acknowledge that a domain name is intended for the average human internet user. People need relatable domain names they can connect intellectually to a company or a product.

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For example, if you are a shoe-making company, owning www.shoes.com domain name would be of benefit as it would improve your website organic traffic, as well as SEO. Same can be said for any company, business or individual that wants to be recognized by his online presence.

There are different kind of domains

We can conclude that domain names matter because they are part of an entity online presence, brand, product or marketing strategy.

Like we mentioned, having the right domain name can significantly improve your website traffic as well as your search engine placement.

This is the reason why spam websites purchase domain names that contain their targeted keywords because they get results: increased click-through rates and higher rankings on search engines.

I would add that besides domain name, the domain extension choice is important where you may want a gTLD (.com, net … etc.) for a website targeting global audience, or ccTLD for local, regional or brick-and-mortar business.

Why do domain names need to be short?

We can all agree that most renown companies use a short, one word domain name, usually representative of their company name or product. A short and memorable domain name is the best choice for online branding and marketing because it alleviates typing and communication errors.

Small and medium businesses which cannot afford large marketing budgets will instead be satisfied with a two-word domain name that is still short-enough.

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Why are domain names so important?

Having your own domain name will help your business look professional, while strong online presence adds credibility to a large international company or corporation.

Especially for large companies, owning the domain name that is perfect-matching to their company name is a must-have as it inspired confidence with customers.

Since many people do not yet trust the Internet and e-commerce, you will want to do what you can to prove that your small business is trustworthy.

More than anything else, a domain name can increase awareness of your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return.

Additionally these companies own not just the .COM domain but other relevant domain extensions too, albeit some of these domains will lead back to the main website that is under a .COM or local country-code domain name.

We can conclude that we do need domains

On the last note, would you rather remmeber a number sequence, much like a phone number, or a domain name for your favorite websites?

We can all agree that a good domain name can go a long way toward generating traffic to your site and building your online  reputation. That, in turn, will result in more customers and better sales.