While following your website performance for some time with Google Analytics, now you would like to be able to make a visual presentation through sleek custom reports and dashboards. Seems Google has anticipated this with their newest product – Google Data Studio.
The Google Data Studio is a user-friendly dashboard and reporting tool. With it, you are able to produce attractive and intelligent reports that you can share with your co-workers or target audience. By adding goals and business objectives you can present tracking different key performance indicators. Even better, currently it is free for Google account and Google Cloud Platform users.
We can compare Data Studio too much more evolved Analytics with fewer limitations. With Data Studio you are not limited by widgets, report pages or the number of connected Google Analytics accounts and views.
How does it compare to current top-of-the-line professional business intelligence tools?
The current top-notch professional business intelligence tools such as Microsoft Power BI do offer the even higher range of features and compared to them, Data Studio is sub-par. On the plus side, Data Studio has intuitive drag and drop functions with a user-friendly environment and it is much easier to connect with Google Analytics.
Ultimately, Data Studio holds the most appeal in the way how data sharing and collaboration is presented. Besides sharing a report with anyone, you can even work on it, with them at the same time. Different users can receive specific permissions, for example, a client may be provided with view access while your team holds edit access.
What needs to be improved?
Data Studio does a good job of connecting built-in data, but the list of connectors is rather small – limited to Google data sources and MySQL. For a more comprehensive tool, you will have to add your client’s data connections through an API connector.
Basic visualization options offered are pie charts, bars, line, table though high-end professionals may be left wanting more. Your report may be left somewhat of an incomplete story with just these basic options. Tooltip customization is not possible at this moment, again, leaving something to be desired.
The total insight of the reports is in a way limited by no means of data blending. Different sources may provide data with common values and patterns that can be recognized and compared in a single report, which is actually one of the main utility with data visualization.
Data Studio target audience?
To sum everything up, we can conclude that Google Data Studio is a product aimed at beginner and medium, but not the advanced users looking for state-of-the-art business intelligence tools. There is a number of features on which Google can improve their product. However, because of the ease of use and sharing it may be exactly what your small business or company is looking for. It will indeed enable you to present meaningful and visually attractive reports tracking your website performance.