The web hosting service that is hosting your website is defined by its features – storage space, bandwidth, number of user visits per month or peak hour traffic … etc.
For most small and medium business websites even the basic hosting service can provide enough resources for the website to work properly, making the hosting choice inconsequential.
Looking at web hosting service purely through features you may get the wrong picture, by thinking any hosting is good-enough for your website. Several website issues can arise from web hosting and impede your website from performing highly.
Because of this we would like to take a look at major factors for determining if you need a new web hosting.
Determine your website loading speed
Your website loading speed is important for many reasons.
Slow websites will have a very high bounce rate, leading to low conversion and profit, and they are penalized by search engines with lower search result ranking.
On the other hand, faster loading websites offer a better user experience, and this is especially important with mobile device users who want fast websites.
One of the reasons why your website is slow may be the fact that your website uses too many images and media content, or it is stuffed with too much code and it may require an experienced, and usually expensive, web developer needs to re-make to the code of your website.
You can use Google PageSpeed Insights or any similar online service to measure your website loading speed and get very useful tips on how to improve your website speed.
Keep in mind that people hate waiting for a web page to load and it just may be that your web hosting service is falling behind competing services, and you need a change to an SSD-based hosting to improve.
Are you using a shared web hosting service?
We need to get real about one thing. You are not alone on your web hosting server, but instead you are sharing it with several customers, and it just may be your bad luck that they have purchased a hosting service that provides them with a much higher chunk of compute resources or bandwidth.
No, this is not a deliberate thing, and many web hosting customers use much less storage and bandwidth resources than what their hosting plan provides, but it happens that a website with very high user traffic on the same server as yours will suffocate your bandwidth and have a very negative effect on the responsiveness and performance.
It is hard to pinpoint such an issue as web hosting companies will not provide such information, but again, what you can do is change your hosting plan or web host, to mitigate such an issue.
Why does a website have low performance at peak traffic hours?
The chances are that cheap shared hosting is intended to meet the needs of the majority, with key server resources, such as CPU and RAM, shared evenly amongst many and all the websites on that server.
When peak traffic hours come, as a result or that resource distribution your website gets some of them and then just have to wait in the queue to get the power you need again. Sluggish performance will annoy your visitors and ultimately cost you in lost conversion.
Our most sincere advice is to invest a few dollars more each month and get a better hosting plan so you can wave goodbye to these types of performance related issues.
A higher-tier hosting plan will provide resources your website needs, instead of having to fight for CPU power and memory with hundreds, and possibly thousands, of other websites.
Can a non-standard software result in poor website performance?
Your website needs may require that you run outdated versions or non-standard software that works poorly with modern hosting services, or it may be that your website hosting is not running the latest software platforms.
Using slower software platforms is not a bad thing as some of them offer much better security (for example, Apache) but that may induce lower website performance with exotic software or tools, though these kind of conclusions demand that you consult your hosting company staff.
Conclusion, do you need a new web hosting plan?
Concrete evidence can point to the fact that you need a change of the hosting plan, or another hosting service, but before you do any of that we would recommend that you consult with your current hosting company and ask for guidance.
By assessing your websites measured performance, software you are using with it and specific input from your hosting company staff you will be able to determine if you truly need a new web hosting plan.