Looking back at the internet we can see how it has evolved from a lot of different points of view. With the internet evolution, the rules of SEO are evolving too, and while some practices have remained good, others now have a negative impact on your SEO, and new ones that you have not implemented before may have a positive impact on your website SEO. It is very important to acknowledge and discuss the most important among them.
SEO practices mean optimizing your website and content for search engines. Each time a search engine crawls through your website, it will improve your website ranking, as long as you keep improving your SEO.
When your search page ranking is improving your website is moving or has arrived at the first page of Google search for a keyword relevant to your business or industry. This is the desired effect of a good SEO because more than 75% of users click the link on the first page and one of the top three.
While most of us consider search engines as “robots” and it may seem as if the best possible written content is the one that contains a higher number of keywords, there actually is one particular advice that can help your content have much better SEO. Write your content as if you are talking to a friend or a college. Use terms and synonyms that are mostly used by common people when they talk about that particular subject. Write for human first. Think about what would a human type into a search engine when searching for content on a specific subject and integrate those words into yours, and you will receive a good positive effect on your website SEO.
Website page loading speed and availability
Many of us today have a broadband internet connection at home and work. Even the mobile internet networks are fast with 4G providing +40 mbit in most urban environments. The speed of the device that we use to browse the internet is improved. This results in people having less patience when waiting for a website to load. If the website is loading slow, the visitor will quickly leave and you will lose traffic and conversion. This affects SEO too, as we now know that Google penalizes search ranking of websites that have loading time longer than four seconds.
The key to resolving this issue is content optimization. If possible, upload images that are just the right size as space they will be occupying on the web page. If your website is already loaded with a high amount of images and you can not optimize them manually, then get a plugin or communicate with your hosting provider about options they can provide for content optimization.
Mobile devices are fast becoming the main platform people use to browse the internet. Your website must be provided with a responsive design. The best case scenario is that you can apply a mobile-optimized theme to your website, that will handle mobile visitors quickly and reliably. Resolving this issue will have a very positive effect on your SEO.
Besides content quality, relevance is another factor that weighs heavily on your website domain authority. A big part of relevance is determined by the backlinks your website receives from other websites that are also relevant in your industry. The motto “trusted sites link to other trusted sites” is an ideal description for this issue. Have other renown websites link to your content will increase your relevance. These are very high-quality links. If your website possesses high relevance in your business or industry, it will have a very positive effect on your SEO.
Now that we have discussed positive, let’s take a look at some negative practices that you should avoid.
As we said, search engines will try to “read” your website content as a human would. If your articles start with a bunch of words that are not readable as a sentence, even if they are keyword relevant to your industry, they will provoke a negative impact on your SEO. Written content must possess natural readability.
Missing content or bad links.
It just might happen that a visitor has clicked on an older piece of content and ended up on a 404 Not Found page. Resolve any broken links and empty pages. Missing content will deem your website is missing updates and is not fresh or relevant. Search engines will detect it and that can have a negative impact on your website SEO.
Links to your content that come from websites that are not in your business or industry are generally bad as they are not relevant. Remove them.
A high number of paid links may be a bad choice while having a few good backlinks from high authority website is ok (even if they are paid) as long as they provide relevance. Link exchange between yours and another website can be harmful to your SEO if there is a high number, a very low number may not be that much visible. Links from low relevance websites can impact your SEO negatively.
Copy/Pasting content from other websites
Duplicating content from another website is a very bad practice. While to you it may look like you are adding content to your website, actually you are adding relevance to the other website, while you will receive none or possible negative SEO. Always avoid this and make your own content that is creative and unique.
To conclude, search engine algorithms have become much “smarter” and now they can read your website content, know which websites mention your content through links, and how relevant and unique your content is. The only way to success is to invest time and effort into making high-quality website content.
For a website owner that is not too tech-savvy, it may be a good thing to ask for expert help which will make a SEO audit of the website and give points for the SEO improvement.