With China’s recent accession to the World Trade Organization (WTO) the economy there is taking great strides towards global accessibility. .cn offers registrants the protection of a well-established brand name in what is certain to become one of the most lucrative marketplaces in the world, and begin making inroads into the Chinese marketplace. This is a unique opportunity for SMEs to establish a presence in a market poised to become a dominant force not only in the Asia-Pacific region, but in the global market.