Source: www.domainnews.com Taverse Legal asks Have you implemented a domain name strategy? The reason they ask this questions is Many established businesses and entrepreneurial start-ups fail to account for their use of domain names in their general business planning. A comprehensive and effective domain name strategy can often boost profits and extend your marketing to new niches, all while defending from would-be cybersquatters and others that would seek to cash in on your business\'s goodwill. An effective domain name strategy consists of a plan to protect your trademarks in domain names, to register generic domain names related to your business niche, to defensively register domain names similar to your trademarks, to monitor for confusingly similar domain names, and to handle cybersquatters and typosquatters through legal and extra-legal means.
